Does YouTube work for independent animators? I have a specific use for YouTube: To get the film seen, thereby garnering paid work. This mantra has paid off over the past 5 years, with an almost total majority of my clients coming from people who saw my videos on-line. I believe this to be the most vital part of the on-line venue. If you're interested in my methods of getting these views, let me know in the comments, maybe I can do a multi-part series about it.
Thanks for everyone’s help pushing the original launch, especially Amid Amidi who gave it a short pick of the day at Cartoon Brew, JJ Sedelmaier, Dan Sarto at AWN, and everyone else who shared!
So, “Pour 585” hit 1 million views the other day.. The majority viewing age is, 25-44, substantially older than my last viral video (Handshake which has about 3 million). Also the source of views was initially started by the 17k channel subscribers, who also provided insightful and thoughtful comments, more so than any other video I have up. Subscribers are key to any successful YouTube launch.. they are the ones that start the process into sliding into the coveted "Suggested Videos" column.It’s tempting to be cynical about views, but in the end, this is the
reason we make animated films: To communicate to as many interested
people as possible.
MAKING FILMS IS A BATTLE, with many obstacles and gatekeepers to
circumnavigate in order to reach your audience! Ultimately I think
on-line viewing works seamlessly with more traditional venues, to the
benefit of independents.
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