The big ones (I call them the "trifecta") are the Annies (ASIFA-Hollywood awards), the Golden Globes, and of course, the Oscars. They all take place in L.A. in February - and to qualify the film for these awards, I need to screen it in L.A. for a week. So I went to L.A. to promote the appearances of CHEATIN' and "Footprints" (my new short) for their qualifying runs.
We hired a press agent, Theo Dumont (no relation to the great Margaret Dumont) to help spread the word. So I was very busy throughout the week doing press and interviews.
On Tuesday we had a packed house at Dreamworks for the ASIFA-Hollywood members to see the film. It got a great response!
After making appearances at Dreamworks, Nickelodeon and Disney, to help spread the word, on Thursday night I went to receive an Indie Animation Icon award at the wonderful Hollyshorts Film Festival. It was a fun event, I got to meet Anthony + Joe Russo, directors of the recent film "Captain America: The Winter Soldier". And also Jon Heder of "Napoleon Dynamite" and "Blades of Glory" fame. He's a big fan, or at least he claimed to be.
Opening night at the Downtown Independent Theater was a bit anti-climactic, a very small but enthusiastic crowd turned out. I did a Q&A and signed cards for all the attendees, and during the projection I wandered around downtown L.A., which is a wonderful mix of old Latino culture, abandoned storefronts and old vacant movie palaces, but also some wonderfully restored hotels and restaurants. It's assuredly a neighborhood in transition.
As the weekend progressed, the audiences started to build at the cinema. I don't know if it was due to word of mouth or what. But maybe the good reviews from L.A. Times, L.A. Weekly and the Huffington Post brought some more people in.
The film was going to run at the Downtown Independent until August 21, but now the cinema says it will extend the run. That's good news - but I encourage all you fine folks living in the Los Angeles area to see it this week, and please tell your friends - everyone who sees the film loves it!